Somewhere along the road from the wheelbarrow to the supermarket, society-as-a-whole has decided that what food shopping really needs to be is sanitised. And not just sanitised, but made uniform, hence the increasing prevalence of insanely overpackaged vegetables, and the deeply counterproductive public clamour for produce that looks, rather than tastes good.
An immediate consequence – nature caring nothing for our notion of good looks, after all – is that an astonishing quantity of painstakingly grown and perfectly good food is simply thrown away as being unfit for human sale. This is not only an environmental disaster – farming takes a lot of resources – but a slap in the face to anyone who has ever had to go hungry.
As with many endemic modern problems, the first step towards a solution is raising awareness. Author Tristram Stuart is organising an event in which six tonnes of “misshapen” fruit and vegetables is turned into meals and given away. A small step, to be sure, but a step in the right direction. I’ll be watching this effort with interest – if you know of similar initiatives, do post them in the comments.